When people complain about the sales of indie comics at comic shops it’s like you spent your life at the local McDonalds and then decided you really like their salad and are super frustrated that it doesn’t sell better. These stores, by and large and the majority of people who’ve gone to them for all of my life and probably all of yours, are there for superhero comics (with some exceptions). The content created outside of those parameters doesn’t sell as well to those people because THAT ISN’T WHAT THEY’RE THERE FOR. They went to a burger place. They don’t want your salad.
When I was a teenager, at some point I was less interested in the band that played the local Arena and started paying attention to smaller, local bands. Bands that would surprise me. They didn’t carry those things at the music chain at the mall. Shaking my fist at them again and again over 100 years wasn’t going to change that.
Those bands had to do more work to get onto your radar. They had to tour. They had to do the rounds.
And hey, you know what? So do you.