COMICS: I know a lot of you have accepted B rates and C rates for works these days as money gets tight everywhere, you’ve taken less money for the same or even more work. What I’ve also seen, though, is this: a professional says: you’re paying X percent of my rate, you’ll get X percent of my performance.
THIS IS A MISTAKE.
Where you measure the value of your time, you should be measuring the value of your NAME. Because the reader doesn’t know what you got paid or if you did, or anything at all but whether or not they liked what they saw. Because THEY didn’t pay less. The book doesn’t come with a sticker asking the reader to excuse the limitations of budget. The reader paid the same amount, most likely… for the costliest production or for one that was done for free. And when they put it down they’re hopefully going to remember your name and remember it well. You either gave THEM their money’s worth or you didn’t.
We’re all only as good as our word. When you agree to do something, for 5 cents or a million dollars, you should agree to do it well or you’re not helping anyone out, least of all your own name.